Creator Marketing on TikTok + Instagram

Don't just run influencer campaigns.
Build a system that drives growth.

We help brands turn creator marketing into a repeatable, scalable growth engine through strategic content testing and performance marketing.

Marketing has changed.

Most of your customers' attention is already on social.

86%

of consumers make at least one influencer-driven purchase per year.

Sprout Social, 2026

$5.78

average return for every $1 spent on influencer marketing.

Influee, 2026

94%

of organizations say influencer marketing delivers better ROI than traditional digital advertising.

Sprout Social, 2026

  • Creators now touch the entire growth loop:
  • Discovery
  • Trust
  • Content
  • Performance
  • Conversion

The problem

Most brands run creator campaigns. Few build a system around them.

Campaign 1Campaign 2Campaign 3
Momentum spikes, then drops back to zero.
  • Disconnected campaigns

  • Content without a purpose

  • Paid creative runs dry

  • Nothing compounds

The result: You keep paying for individual campaigns without building assets that become more effective over time.

What we do

We build the system for you.

Six stages, each solving a different problem. Every campaign makes the next one better. You don't need them all at once, we find where you are and build from there.

Build awareness β†’ Discover what works β†’ Scale what winsClick a stage

Step 1 Β· Build

Organic Base Seeding

Make sure your brand is there when people start searching.

Best for new markets, new launches and brands new to influencer marketing. We source creators across TikTok and Instagram, confirm who wants to participate, and hand you their shipping details so you can send the product. No mandatory compensation means creators keep their creative freedom and can share genuine opinions.

  • Creator persona & platform-wide sourcing
  • Outreach and opt-in filtering
  • Creator addresses & shipping details
  • Content tracking & reporting
50+ creatorsOutputOrganic content + social proof + brand awarenessBook a free strategy call

Need something specific?

Specialized campaigns for hard-to-find targets.

Niche seeding

Students, doctors, skincare specialists, language-specific creators and more.

Offline visiting

Creators visit stores, pop-ups and clinics, such as Olive Young or Daiso in Korea.

High-impact creators

Higher-tier creators for launches and major moments, alongside seeding.

How we find your creators

We don't sell a roster. We build your network.

Other agencies start with the creators they already represent. We start with your brand, then search across TikTok and Instagram for creators who fit.

Your brandGoals Β· Audience Β· Product Β· Persona
  1. Search TikTok + Instagram64M+ creators
  2. Reach hundreds of relevant creatorsOutreach at scale
  3. Filter who opts inOpt-in only
  4. Your creator groupCampaign-ready

The brand defines who it needs. We find them.

Case study Β· U.S.

80 creators. 3 groups. 8M+ views.

One group found a format that dramatically outperformed the others. We leaned into it and found the content worth scaling.

8M+ viewsHigh CTRLow CPC

The always-on creator growth engine

Don't run creator campaigns. Keep the engine running.

01Organic

Keep the conversation going.

  • New creators
  • Word of mouth
  • Search discovery
  • Social proof
02Paid

Keep the winners funded.

  • Winning content
  • Test
  • Scale
  • Refresh
03Impact

Create moments that matter.

  • High-tier creators
  • Launches
  • Events
  • Attention
04Community

Build relationships that compound.

  • Ambassadors + affiliates
  • Recurring content
  • Relationships
  • Sales
  • More creators
  • More content
  • More learnings
  • Better performance
  • More investment
  • β†Ί Back into the system

This is where creator marketing becomes a business engine.

How we work

You set the direction. We build the machine.

  1. 01

    Align

    Brand goals, product USPs, target audience, creator persona and requirements.

    Brand + VM
  2. 02

    Strategize

    Content angles and campaign structure.

    Viral Momentums
  3. 03

    Approve

    You review and refine the strategy.

    Brand + VM
  4. 04

    Source & execute

    Sourcing, outreach, opt-ins, shipping details, creator communication and content management.

    Viral Momentums
  5. 05

    Learn & scale

    Reporting, performance analysis and next-stage strategy.

    Viral Momentums
TogetherWe handle it

You don't need to spend your time choosing hundreds of creators. We handle sourcing and filtering so your team can focus on the decisions that matter.

FAQ

Questions, answered.

Still have questions?

Book a free strategy call and we'll walk you through how a creator system could work for your brand.

Book a free strategy call

No. We define the creator persona with you, then search across TikTok and Instagram, reach out at scale and build a creator group for your campaign. You're never limited to who's already on a list.

TikTok and Instagram, across the U.S., Europe, Korea, Japan, Southeast Asia, South America and Australia.

No. Most brands start with one or two. We look at where you are, new market, unclear content, tired ads, or a major launch, and recommend the right starting point.

Organic Base Seeding is gifting only, so posts aren't guaranteed. That's the point: creators genuinely try the product, and those who like it may share it on their own, building authentic social proof. Later stages use briefs, review and agreed content collection.

No, your team handles shipping. We give you everything you need: each opted-in creator's name, address and contact details, ready to send.

It depends on the stage: around 50+ for organic seeding, 30+ for creative discovery, 20+ per paid creative batch and 100+ for algorithmic acceleration.

Yes. In the Discover and Supply stages we secure usage rights and whitelisting, so ads can run from the creator's own handle. We also run the paid performance tests.

You set goals, share product details and approve the strategy. We handle sourcing, outreach, creator communication, content collection and reporting. Your team ships the product.

Creator IDs and content links, performance analysis, what we learned about your content, and a recommendation for the next stage.

1Where are you now?

2We analyze your stage

Pick the statement that sounds most like you.

Let us know what situation you're in. We'll review your market, content and goals, and map what comes next.

Let us know